style

This quote from Tom Robbins (Another Roadside Attraction) has puzzled and compelled me for some time now. Perhaps because I am stylistically challenged:

"The most important thing in life is style. That is, the style of one's existence--the characteristic mode of one's actions--is basically, ultimately what matters. For if man defines himself by doing, then style is doubly definitive because style describes the doing."

"The point is this. HAPPINESS IS A LEARNED CONDITION. And since it is learned and self-generating, it does not depend upon external circumstances for its perpetuation. This throws a very ironic light on content. And underscores the primacy of style."

"It is content, or rather the consciousness of content, that fills the void. But the mere presence of content is not enough. It is style that gives content the capacity to absorb us, to move us; it is style that makes us care."

I suppose this could be reassuring when I'm feeling redundant. But how does a person discover or choose a style of being? It sounds too much like shopping to me (and I loathe shopping). Does style determine content or the other way around? Which comes first? I feel like I'm drowning in a lake of possibilities sometimes, incapable of choosing. I suspect that content is what we choose and style is what we unconsciously acquire over time. But does our personal style predispose us to certain careers/actions? In that case could stylistic ambiguity or confusion inhibit choice/action?